Customer Care: How to Create Unforgettable Experiences for Your Customers
Here are the secrets that no one will ever tell you
Welcome back to our weekly series of courses entitled Winning Entrepreneur: Your Weekly Guide to Success, a program designed for ambitious entrepreneurs and people who want to turn their ideas into successful businesses. Last week we talked about The Art of the Deal . Today we’re talking about Customer Care: Create Unforgettable Experiences for Your Customers .
The real difference between a successful company and a mediocre one lies not only in the quality of the products or services offered, but above all in the experience that you manage to create for your customers. Excellent customer care has become the discriminating factor that determines the long-term success of a company. As Tony Hsieh points out in his enlightening Delivering Happiness , customer happiness is not just a goal, but a real business strategy.
Understanding Customer Needs: The Art of Active Listening
Deep understanding of customer needs is the foundation of exceptional customer service. It is not simply a matter of responding to requests, but of anticipating needs and grasping the emotional nuances that lie behind every interaction. Matthew Dixon, in his revolutionary book “The Effortless Experience”, teaches us that…
