ESG is the Necessary Evil, and the Markets and Entrepreneurs are Taking Full Advantage

Andrea Zanon Confidente
4 min readSep 21, 2022
https://www.benzinga.com/22/09/28953001/esg-is-the-necessary-evil-and-the-markets-and-entrepreneurs-are-taking-full-advantage

A few months ago, I published a piece arguing that ESG will become the new bottom line. This is not a politically motivated statement, and I don’t fully agree with the ESG approach. I do believe however, it is time to change, and it is time for executives, entrepreneurs, and investors to appreciate we are at an economic and societal transition point. This transition will force us to engage the consumer base more dynamically, while placing greater efforts to decarbonize our business operations. These issues are both good for business and good for society provided companies and investors are willing to take risk and change. Capitalism models should be leveraged to create profits while absorbing the societal problem-solving more systematically. Please note that I have adopted a rather broad definition of ESG in my analysis to ensure I capture the sustainability, clean tech, and climate risk investment trends.

The Carbon Cost

To decarbonize the global economy, and reach Net-Zero, we need to reduce the level at which the greenhouse gases going into the atmosphere are harmonized by their complete removal. Based on the COP26 Climate commitment of 2021, we should reach this level by 2050 if all countries deliver on their commitment. So, what will the cost of Net-Zero be? To reach

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Andrea Zanon Confidente

Performance advisor with over 20 years experience across entrepreneurship, sustainability and partnership. Now focusing helping people investing in themselves