Essential readings for embarking on this journey, such as John Doerr’s Measure What Matters , Kate Raworth’s Doughnut Economics , and Ken Webster’s The Circular Economy: A Wealth of Flows , offer crucial theoretical and practical insights for measuring impact and rethinking business models for sustainability and circularity. In particular, the ability to track and communicate the social and environmental impact of one’s actions has become one of the hallmarks of modern businesses. Transparency in reporting, the creation of circular economy models, and commitment to decarbonization are not only effective tools for reducing risks, but also opportunities to generate new sources of economic value.