Finance for Entrepreneurs: Managing Money and Attracting Investment

Andrea Zanon Confidente
4 min readSep 28, 2024
https://business24tv.it/2024/09/28/finanza-per-imprenditori-gestire-il-denaro-ed-attrarre-investimenti/

How to fundraise and think about finance in a structured way

Welcome to our weekly series, The Winning Entrepreneur: Your Weekly Guide to Success, a program designed for ambitious entrepreneurs and people who want to turn their ideas into successful businesses. Last week, we talked about Branding at the Edge: The Inconvenient Truth About Market Success . This week, we’re talking about Finance for Entrepreneurs: How to Fundraise and Think About Finance in a Structured Way.

Finance is the engine that fuels every business idea. In an ever-changing economic context, understanding the fundamentals of modern finance and developing effective fund-raising strategies is essential for every entrepreneur and ambitious person who wants to start a business project. In this article, we will explore how to approach fund raising, attract non-repayable funding and think about finance in a structured way, also addressing donations and non-dilutive funding strategies.

Understanding the Fundamentals of Modern Finance

Finance is the management, creation, and study of money and investments. For an entrepreneur, having a good understanding of finance means being able to effectively plan a budget, monitor cash flow, and manage capital optimally. Accurate planning allows you to…

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