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Forge Lasting Connections: Network Like an Italian

Andrea Zanon Confidente
2 min readMar 8, 2024

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https://andreazanon.tech/1111-2/

Italians are renowned for their ability to build strong, enduring relationships. Their secret? They ditch the traditional “business card swap” and embrace a more personal, community-oriented approach to networking. Here’s how you can incorporate this “Italian Flair” into your own life and forge meaningful connections that lead to both personal and professional success.

Unlock the Power of Community and Shared Experiences:

  • Ditch the Elevator Pitch, Embrace Aperitivo Time: Forget the stuffy business dinners. Italians use the aperitivo, a pre-dinner gathering with light drinks and snacks, to connect on a deeper level. It’s a relaxed atmosphere perfect for fostering genuine conversations and building rapport. Organize an aperitivo for colleagues or friends — it’s a cultural ritual that creates a sense of community and allows people to connect naturally.
  • Focus on Shared Passions: During aperitivos, Italians prioritize getting to know the person behind the title. Ask about their hobbies, dreams, and what excites them. This shared experience fosters a genuine connection that goes beyond business cards. When you connect over shared passions, you build a foundation of friendship and create a network of people who are genuinely invested in your success.

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