Inter Milan On The Rise But Are Yet To Conquer A Giant Global Fanbase?
Recent Champions League setback notwithstanding, Inter Milan finds itself statistically among the top 5 teams in the world.
However, their global presence lags behind. While boasting a passionate Italian fanbase of nearly 4 million, inter falls short of the top dogs with a global following of just 55 million.
Teams like Manchester United enjoy a staggering 650 million fans, highlighting the gap Inter needs to bridge. Interestingly, these top teams hail primarily from the UK and Spain.
Inter Milan & A Digital Push: AI & Engagement
Recognizing this void, Inter has been actively expanding its digital footprint since 2020. Collaborations with PricewaterhouseCoopers (PwC), Dept agency, and StreamAMG amog others, aim to create a seamless web, app, and video experience for fans.
Additionally, partnerships with Evolphin Zoom and Veritone leverage AI to personalize content and boost brand awareness.
In essence, Inter aspires to be an AI-powered media powerhouse, maximizing fan engagement and converting it into revenue streams.
