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My Message to Entrepreneurs: Nobody cares about you. At least not yet. Get used to it!

Andrea Zanon Confidente
2 min readOct 5, 2022

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https://andreazanon.co/my-message-to-entrepreneurs-nobody-cares-about-you-at-least-not-yet-get-used-to-it/

The overnight business success does not exist. Success stories are the result of restless efforts, market feedback (failures) and prolonged persistence. Some of the companies that come to mind as I think of success are, Lululemon, Amazon, Apple, Zappos or Yoox.com. These are companies I use every day and got to extreme success because of extreme dedication, patience, huge risk taking and extreme focus. It took these companies an average of 10 years to become the force-multiplier they are today. Those other companies that grow too rapidly and reach the unicorn status in say 2 years, they either are in trouble because of excessive growth, or they do not exist anymore. Peloton is one company that comes to mind when thinking of temporary success followed by failure. Peloton was a Covid 19 success story, best known for its at-home exercise bike that features a large screen on the front of the bike. The company grew too fast and got the leadership disconnected from reality. As a result, the stock crashed, and it is now at 7$ down about 2000% from the Covid peak of $151.

At Confidente we believe that success and happiness are choices, and those successes normally belong to those patient people that continue to show up to deal with difficult choices and try to convert crises into opportunities. Patience is…

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