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The next crisis is already here
Why 90% of Companies Aren’t Ready
Welcome back to our weekly course series, The Winning Entrepreneur: Your Weekly Guide to Success, a program designed for ambitious entrepreneurs and people who want to turn their ideas into successful businesses. Last week, we talked about the courage to change and how to reinvent your business in the digital age. Today, we talk about the crisis and why 90% of companies aren’t ready for it.
In an era of increasing geopolitical instability and complexity, the ability to manage crises and ensure business continuity has become a core competency for every organization. Today’s global landscape presents unprecedented challenges that require a structured and proactive approach to risk management.
The current context: a world in perpetual crisis
The global economic fabric is riddled with geopolitical tensions that have direct repercussions on global business. Conflicts in Ukraine and the Middle East have highlighted the fragility of supply chains and the volatility of energy markets. The rise of populist movements in key nations such as Germany, France and the United States introduces further elements of uncertainty into the international regulatory and trade framework.
