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Why Pinsa Is the Pickleball of Pizza — and Why the Smart Money’s Paying Attention
Pizza has long been at the top of the global affordable, comfort food pyramid. But as consumer preferences evolve, a new contender is emerging, not to replace pizza, but to redefine it. Enter pinsa: lighter, crispier, easier on the gut, and built for the wellness era.
This isn’t just a culinary twist — it’s a business opportunity hiding in plain sight.
The global pizza market is massive and estimated at $155.2 billion in 2024, and projected to hit $226.2 billion by 2033. That’s nearly $71 billion in expected growth over the next decade. The tailwinds driving this surge are exactly where pinsa shines: increasing demand for healthier alternatives, gluten-free and vegan offerings, and a rise in digitally driven ordering behavior. In fact, Technavio forecasts an additional $70.1 billion in pizza market growth between 2025 and 2029 alone, fueled in large part by rising consumption in developing economies. A large chunk of this growth can be captured by pinsa.
The appetite for pizza isn’t slowing down. But what consumers define as “pizza” is changing, and pinsa is perfectly positioned to lead that wave.
Before the Neapolitan pie dominated menus, ancient Romans were pressing out oval-shaped flatbreads by hand. Pinsa, from the Latin pinsere (“to press”), is that ancient tradition, reborn. Its…
