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Your Net Worth is Your Network: Why Italians Master the Art of Lasting Relationships
Walk into any Italian café or bar and you’ll see it happening. The barista remembers your name and your usual order after one day at their places. The shop owner asks about your family. The customer at the next table strikes up a conversation that somehow feels like you’ve known each other for years.
In Italy, this isn’t just good service or small talk, it’s how shit runs. Relationships and people come first, always. Whether in business or friendship, Italians instinctively understand that genuine human connection is the foundation of trust, loyalty, and even success.
Unlike the fast-paced, transactional networking common in many cultures, Italians play the long relationship game. Deals are made over dinners, not cold conference calls or zooms meeting. Real partnerships are sealed with warmth and familiarity, not just contracts and pitch decks. And once you’re in the circle of trust, you’re there for the long run.
The Italian Way: Relationships Before Business
In Italy, business and pleasure are rarely separate. It’s common for business associates to become lifelong partners. and friends to become business partners. This relationship-first approach means that trust, loyalty, and emotional connection carry far more weight than…
